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Google Analytics

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Google Analytics is a free tool for search engine optimization. It is a free platform that provides data on how visitors interact with your website. Tracking ID is a unique code added to your site that allows Google analytics to track it. It monitors how many visitors are active on your site within a specific time period, such as past week, within 14 days or month. How to use Google Analytics for tracking the website? Sign into Google Analytics with your Google account. Select a account or create a account. Add account details. Click on the drop down menu to create a property and give property details. Click on the website option and add your site name and URL. Choose your industry. Choose your time zone. Click on get Tracking ID. Install Tracking ID on your website. Paste the Tracking ID in the Analytics and web property of other option of the blogger. Paste tracking code in the theme section of the blog. Then save the theme. Traffic Sources Traffic source can be defined as the origi...
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Google Search Console and its Verification Methods

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 Google Search Console (old name as webmasters tool) is a tool used in the process of search engine optimization . By using search console, google helps you monitor, maintain and troubleshoot the mistakes and errors in google search results. It acts as a mock point. Why is it called? because google can communicate the defects in site's results  between the user as a free resource. Search console enables the SEO practices in a controlled form. It also helps developers, website owners and SEO professionals understand how their site is performing on Google search results. We can easily target a particular country, specified audience and language. How to verify on Google Search Console? Copy the URL in the blog and go to Search Console. Verify ownership of your site. Google id used in search console must be same as that of our Gmail id. In the search console, there are 2 options- domain and URL prefix. Paste the URL in the URL prefix. Click on property to verify. Verify URL inspe...
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On Page Optimisation in SEO

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     On Site or On Page Optimization deals with the process of making the web pages clear and easy to access for the bot . A HTML mainly consists of head part and body part. Head part consists of URL, title and meta description. Body part contains content. Google first analyze URL, from which it gets a hint about that webpage. Then it analyze the title and the meta description followed by the content. The search engine results listed in the google is called a snippet, which consists of URL, title, description and favicon . On page optimization involves 1) Title Optimization                                                              In Title optimization,  The sentence must be meaningful with focusing keyword. There is no spelling or grammatical mistakes. Sentence not be full capital or full small letters. Nu...
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History and Evolution of Search Engine Optimization

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       Search Engine Optimization (SEO) is the process used to optimize a website's technical configuration, content relevance and gives people a list of links relevant to their search query. History of SEO It is believed that SEO was born in 1991, the first search engine were launched. Yahoo, the most popular search engine at that time. Google was started by two students in 1998 as part of their project in college. It was applied as a subdomain under their university website, the result will be sent to their email within 24hrs. By 2000 internet was widely used all over the world.  On september11 2001,  Al -Qaeda attack on World Trade Center in America shocked everyone. People were started to search news on google, but the result was disappointing. This makes google looks down. The Search Engineers started to sort out this problem by using web crawlers. A web crawler, crawler or web spider, is a computer program that is used to search and automatically in...
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