Google Analytics

Google Analytics is a free tool for search engine optimization. It is a free platform that provides data on how visitors interact with your website. Tracking ID is a unique code added to your site that allows Google analytics to track it. It monitors how many visitors are active on your site within a specific time period, such as past week, within 14 days or month.

google analytics

How to use Google Analytics for tracking the website?

  1. Sign into Google Analytics with your Google account.
  2. Select a account or create a account. Add account details.
  3. Click on the drop down menu to create a property and give property details.
  4. Click on the website option and add your site name and URL.
  5. Choose your industry.
  6. Choose your time zone.
  7. Click on get Tracking ID.
  8. Install Tracking ID on your website.
  9. Paste the Tracking ID in the Analytics and web property of other option of the blogger.
  10. Paste tracking code in the theme section of the blog.
  11. Then save the theme.

Traffic Sources

Traffic source can be defined as the origin through which people found your site. Every session or visit to your website has origin or source of the hit. There are different types of traffic sources. Commonly used traffic sources are:

  • Direct Traffic

Direct Traffic measures the users who type a URL directly into the browser or have a bookmark for the website saved. 

  • Organic Traffic

Organic traffic refers to the number of users that reach your website through search engine.

  • Social media Traffic

Social traffic is characterized by the users that take the social media route to your website. Links from Facebook, Twitter, LinkedIn, Pinterest, Instagram and more account for this kind of traffic.

  • Referral Traffic

Referral traffic is when users are directly to your website through external links.

  • Ad Traffic

When a user clicks on a display ad on a publisher, they are directed to the advertiser's site via an ad network.

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